Have you at any time noticed that the media usually appears to pick the same spokes-individuals to speak for your business or Balm Business Consultants region whenever they want a statement? The exact same previous individuals each time. It might look like a set-up and that the newspaper or tv stations are just as well lazy to find various spokes-individuals. It is a set-up but not by the media businesses. The set-up is that these spokes-individuals make the effort to become The Expert in their field. They courtroom the media, write for them, offer their services, depart their company playing cards, send them unsolicited snippets of information regularly.