Have you at any time noticed that the media always appears to pick the same spokes-individuals to speak for your industry or Florida small business management consultant area anytime they want a assertion? The exact same previous individuals every time. It might look like a established-up and that the newspaper or tv stations are just as well lazy to discover different spokes-people. It is a set-up but not by the media businesses. The established-up is that these spokes-individuals make the effort to turn out to be The Expert in their field. They courtroom the media, write for them, offer their solutions, leave their business cards, deliver them unsolicited snippets of information frequently.